New Sargent and Greenleaf Logo

[wylk]

This is sort of old news, but Sargent and Greenleaf introduced a new logo. This makes, I think, seven different logos they have used in their history. Each logo in turn received different treatments over its reign.

Here's the new logo with the company name:



Knowing its a stylized SG, I can see it in the graphic. Sometimes the graphic is used by itself and if I didn't know about it, I probably wouldn't have known what it stood for.

It's also used without color:


I'm not too fond of it but I didn't get a vote.

Thoughts?