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  1. #1
    Join Date
    Feb 2010
    Location
    Frankfurt Main
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    705
    Country: Germany

    Default Schwinn approved padlock?

    I recently found this on Ebay:

    http://www.ebay.com/itm/VTG-SCHWINN-...item3cd6e201f2

    What is a Schwinn approved padlock? It looks exactly like the other American combo lock that I have...

  2. #2
    Join Date
    Dec 2009
    Posts
    1,485
    Country: United States

    Default

    I think you could call this cross-marketing. Schwinn thought if you buy a new bike, you might buy a new lock to go with it. But they didn't make locks, so they asked American to join them in marketing "Schwinn Approved" locks. Such an arrangement would be beneficial to both companies. I assume American simply put their locks in different boxes and sold cases of them to Schwinn, to then be sold to Schwinn's dealers.

    I also assume Schwinn approached other companies and chose American based on cost/profit more than anything else.

  3. #3
    Join Date
    Feb 2010
    Location
    Frankfurt Main
    Posts
    705
    Country: Germany

    Default

    Thanks wylk I never heard about Schwinn bikes!
    It all makes sense to me now :)

  4. #4
    Join Date
    Aug 2011
    Location
    Germany
    Posts
    142
    Country: Germany

    Default

    schwinn of course is a cycle factory,
    years ago they made very famos triathlon racer
    used by the best german triathletics.

  5. #5
    Join Date
    Feb 2010
    Location
    Frankfurt Main
    Posts
    705
    Country: Germany

    Default

    WoW sounds interesting thanks for the additional input Gerry

  6. #6
    Join Date
    Aug 2011
    Location
    Germany
    Posts
    142
    Country: Germany

    Default

    it looks like this:
    Attached Thumbnails Attached Thumbnails 2009-scwinn-prologue-581.jpg  

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